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THE WORLD'S FIRST LIGHTNING BILLBOARD IS NOW IN HOLLYWOOD.

THE CAST OF THE NEW KID'S FLICK "PERCY JACKSON AND OLYMPIANS: THE LIGHTNING THIEF" IGNITED THE SIGN ON THE SUNSET STRIP WEDNESDAY (10/29).
THE BILLBOARD IS TO PROMOTE THEIR NEW FILM, A MODERN DAY TALE FROM GREEK MYTHOLOGY.
WHEN PERCY, THE TEENAGE SON OF POSEIDON, IS SUSPECTED TO HAVE STOLEN ZEUS' LIGHTNING BOLT . . .
HE EMBARKS ON A TRANSCONTINENTAL ODYSSEY TO FIND THE UNIVERSE'S MOST POWERFUL WEAPON AND THE REAL THIEF.
THE MOVIE STARS LOGAN LERMAN, ALEXANDRA DADDARIO, AND KEVIN MCKIDD.

LERMAN says: "Well I mean it's pretty crazy. I mean the coolest part about all this right now is the fact that a I get to have me on a billboard on Sunset so that's pretty cool. I never thought that would happen. I mean this is the first time I have been the central character in the middle of a huge film this so. It's a really wild really wild experience, especially when I am gone from doing chemistry homework from like three hours ago to an event like this so it's pretty crazy."

LERMAN says: "The one thing I am really excited about is the ending. There is this huge, I am not going to tell you about what happens, but there is this huge action sequence flying through New York its like a tag sequence flying through battling a character. Its amazing flying through the buildings it looks really incredible so check it out I think you guys are going to like it.

DADDARIO says: "This movie is so epic and so huge. It's completely different than anything I have done before. It's sort of a once in a lifetime movie and I am lucky to be part of it. The green screen is just this gigantic warehouse that's just covered in green screen and at one point we are, without giving too much away, we are in a boat, we are in some flying stuff, a lot of action sequences that are done on green screen. You look forward to seeing all that stuff you did with that incredible background put in."

MCKIDD says: "This is an amazing mix of set in modern day times but it has the Greek gods walking amongst us and incredible adventures. It was a real blast to do. Chris Columbus was fantastic to work with and all the young cast were great. Some of the cast Uma Thurman, Pierce Brosnan some of these people I have been watching in movies since I was a kid so for me it was really exciting on lots of levels."

MCKIDD says: "What is great about the film is it teaches kids in a really accessible way about Greek mythology. I used to sit in the classics classes and fall asleep when I was a kid and this is a really great way to make those stories vibrant and digestible for young audiences."

"PERCY JACKSON AND OLYMPIANS: THE LIGHTNING THIEF" IS SET TO BE RELEASED EARLY NEXT YEAR.